Your first guide to Korean beauty mask world

Text:   Vanessa @freshmaskch

Image: @starskinbeauty


  1. What are beauty masks?

Before, beauty masks are exclusive products used in spa treatment. The revolution started in Japan and South Korean known for their dedication on skin care. Masks have since been created in sheet form as to democratize the use of previously high-end treatment among mass market.

Sheet mask, the most popular form of beauty mask, is a face-shaped fabric soaked in nutritious solution called serum. Sheet masks are different from the clay/paste masks that you only need to apply, take off or pat in the serum, instead of rinsing the content off.

These masks are individually packaged and are meant for one-time use, making them extremely convenient to use. 


  1. What are the benefits?

There are so many function-oriented masks to help on different skin concerns. But most of all, beauty masks would show immediate effect in regards to enhancing the skin moisture content.

Moisturized skin is fundamental to healthy and glowy skin, thanks to serum filled with vitamins,  minerals and nutritious ingredients,  beauty masks pushes the serum to penetrate your skin a little longer. 

Thanks to effective content in them, beauty masks act as reinforcement on top of your skincare routine to tackle a broad range of problem: anti-aging, oil control, pigmentation reduction, deep cleansing etc. Some beauty masks are especially made to allow in-depth work on certain areas such as eye, nose, hair, lip, hand and feet (see what Fresh Mask offers).


  1. How often should I use a facial sheet mask?

Many K-pop stars acclaim they use sheet masks on a daily basis as their ‘secret to dewy skin’. In Korea, this is called the "one day, one pack" method. Is it too much?

Well, actually it is perfectly fine to use a sheet mask every day, according to dermatologists in Korea, as long as the mask does not contain glycolic acid. Hydrating masks for example are gentle enough to be used every day. 

In addition to hydrating ones, there are also sheet masks targeting skin concerns like redness, acne, and aging, these “functioning sheet masks” are suggested to be used as treatment and not daily.


  1. How do I use a beauty mask?

No matter the beauty mask is for face or eye or any area, it is important to clean your skin first.

At Fresh Mask, every product page gives instructions on how to properly use the beauty mask. Please read carefully!

A most common way for using a sheet mask on a clean face is:

✅ (No other product on face) apply the mask and leave on face for 15-20 minutes

✅ Remove the mask and pat in the extra serum until absorbed, no need to rinse

✅ Put on your routine product or simply leave nothing on.


Isn’t it easy? Find out the sheet mask bestsellers at Fresh Mask.


  • Vielen Dank für diese kurze Einführung in die Welt der koreanischen Sheet Masks. Ich freue mich auf’s Ausprobieren!

  • Cleared lots of my questions, thanks!

  • Wow this is pretty straightforward! Thanks for the explanation and looking forward to trying it :-)

    Python programmer

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