About us

Fresh Mask's mission is to bring the affordable, innovative and fun Asian beauty mask experience to European clients. 

Beauty mask (eg. sheet mask, gel mask, sleep mask etc.) is one of the most popular beauty categories in Asia, using mask is integrated in Asian people's skincare routine if not on a daily basis. Given its versatility, effectiveness and convenience to use, this whirlwind of masks has been sweeping the world and has finally come to Europe!

Fresh Mask selects brands that mostly originate from South Korea and promises 100% authenticity. Our products are imported from regulated wholesalers in Europe, so that compliance with EU cosmetic regulations is guranteed. Since 2017, Switzerland has largely harmonised its regulations on cosmetics with the EU market.

Fresh Mask is an online shop owned by Shanghai Wang, a Swiss company UID/VAT: CHE-227.127.887, registered address: Badenerstrasse 97, 8004 Zurich, Switzerland, phone number: +41(0)26 558 98 23.