Clean Beauty

Clean Beauty means formulating skincare and cosmetic products without harmful chemicals like parabens, sulfates, and synthetic fragrances. It is is all about harmony with nature, making Clean Beauty a trend that resonates deeply with today’s skin-savvy, eco-conscious shoppers.

K-beauty brands have excelled at incorporating potent botanical extracts like centella asiatica, heartleaf, and kombucha into their formulations, ensuring that products are effective while maintaining transparency in ingredient lists.