About us

Fresh Mask K-Beauty's mission is to bring the affordable, innovative and fun Korean beauty products to European clients. 

Korean beauty industry is setting beauty trends globally for its advanced R&D and ever-evolving innovation. Now K-beauty is finally coming to Switzerland and Europe!

Fresh Mask K-Beauty selects brands that mostly originate from South Korea and promises 100% authenticity. Our products are imported from regulated wholesalers, so that compliance with EU cosmetic regulations is guaranteed. Since 2017, Switzerland has largely harmonised its regulations on cosmetics with the EU market.

Fresh Mask K-Beauty is an online shop owned by Shanghai Wang, a Swiss company UID/VAT: CHE-227.127.887 based in Zurich, registered address: Badenerstrasse 97, 8004 Zurich, Switzerland, phone number: +41(0)26 558 98 23.