Fresh Mask Blogs

What is Bakuchiol? Derived from the Babchi plant, bakuchiol is a natural compound that has taken the beauty industry by storm. What makes it a stan...

In summary:

• Clean beauty focuses on ingredient safety and avoiding potentially harmful substances;
• Vegan beauty emphasizes the exclusion of animal-derived ingredients;
• Cruelty-free beauty ensures products are not tested on animals.

In the fast-paced world of beauty and cosmetics, Korean lip tints have taken the global market by storm. Their lightweight, long-lasting, and ultra-pigmented formulas have become a staple in every makeup enthusiast's collection. Among the myriad of brands available, one name stands out with its exceptional quality and innovative products - Etude. 

 (Watch the beauty Youtuber James Welsh for his review on the best K-sunscreen) Korean sunscreen is an excellent choice for those looking for hig...

Your skin goals are smoother, brighter, and clearer? AHA and BHA are two types of chemical exfoliants commonly used in Korean beauty products to help you achieve. Read on...

Hyaluronic acid has become a buzzword in the world of Korean beauty, and for good reason. Read on...

Retinol is a popular ingredient in western world for its ability to promote skin cell turnover and reduce the appearance of fine lines and wrinkles. It is also a common ingredient in K-beauty. Read on...

Korean beauty and skincare products are gaining popularity in Europe and Switzerland due to their affordability and innovative ingredients. Read on...

We already know how important sunscreen is in daily routine.  When choosing a sunscreen, we often face a question: physical or chemical sunscreen?

Text:   Vanessa @freshmaskch Image: @starskinbeauty   What are beauty masks? Before, beauty masks are exclusive products used in spa treatment....